New American Funding to Host Latino Focus Events in Dallas and Houston, Texas

New American Funding is beginning its 2017 Latino Focus event series, The Hispennials Generation: Marketing to the Nuevo Latino, in Dallas and Houston, TX. The events, hosted by New American Funding President Patty Arvielo, will educate attendees on marketing to the millennial generation of Hispanic consumers.

The workshops will be held on February 16, 2017 from 9:00 A.M. -12:00 P.M. at the Adolphus Hotel located at 1321 Commerce Street Dallas, TX 75202 and from 9:00 A.M. -12:00 P.M. at the Houston Club, One Shell Plaza, 910 Louisiana Street, Suite 4900, Houston, TX 77002.  

“I am very excited to host this Latino Focus Event about the new millennial generation of Latinos. I hope that people will learn how to market to this important generation and how we can help them achieve their dream of homeownership,” said Arvielo.

The events will provide opportunities for attendees to learn about needs specific to millennial Hispanic consumers and hear from guest speakers.  In Dallas, Robert Deleon, a Real Estate Agent and member of the Board of Directors for National Association of Hispanic Real Estate Professionals (NAHREP), will address marketing to this new generation of Latinos, specifically culturally keen social media and traditional marketing tactics.  In Houston, Mark Dimas, a Real Estate Agent with 14 years of experience, will take the stage to share successful marketing strategies and address the pain points of the Latino homebuyer.

In 2013, New American Funding formed the Latino Focus Committee. The in-house group develops services to enhance the quality of the lending experience among Hispanic consumers and aims to enrich the Hispanic community through homeownership.

This event is produced in collaboration with Freddie Mac and Radian. More information can be found at