Mortgage loans are like power tools: You get the best results by using the right one for the job at hand. For many borrowers that may mean bypassing the conventional route to find the one that fits your budget today and is the least likely to cause financial stress in the future.

Affordability and the Federal Housing Administration (FHA) Program

For a borrower having trouble pulling together a down payment or who may have a weak credit history—or no credit history—an FHA mortgage effectively levels the playing field. The program was designed to open up homeownership to as wide a group of borrowers as possible, even those who may have experienced some financial missteps, like a foreclosure or bankruptcy, in their recent past.

What most borrowers don’t realize is that the FHA doesn’t actually issue mortgages. The agency provides insurance on the payments for the issuing lender. This insurance helps make an application more attractive for a lender to approve since it addresses any concerns the lender might have regarding repayment.

Why You Might Want to Do This

It’s natural to think a government program would result in more paperwork and hassle than going the conventional route. FHA loans do require extra forms, but on the lender’s side of the transaction, not yours. Better yet, qualifying for an FHA loan is only slightly more cumbersome than applying for a conventional mortgage.

Here are some other things you should know about FHA mortgages.

Previously, FHA mortgages offered the added advantages of lower down payments and higher borrowing limits over conventional mortgages. Today, conventional mortgages can be made with as little as 3 percent down, and borrowing limits are now the same for both loan types at $625,500. Another advantage FHA mortgages offer is that they are still eligible for a “streamlined” refinancing at a lower interest rate. Now that regulatory changes have greatly lengthened the refinancing procedure for conventional mortgages, this aspect can save time and money. FHA mortgages can also make a property more attractive on resale since they are assumable by the new owner, unlike a conventional loan.

Never Assume

The impact FHA insurance premiums have on the overall cost throughout the life of mortgage usually makes a conventional mortgage cheaper in the long run. Even when a conventional mortgage carries insurance, more commonly referred to as “private mortgage insurance (PMI),” PMI is only required until the borrower’s equity in the home reaches 20 percent. If you are only expecting to stay in your home for a few years, the FHA mortgage can be the better bet, even with the insurance.

With so many moving parts making up each loan, always have your lender run a comparison across all of the mortgage programs available to you. There is no reason your mortgage shouldn’t provide a custom fit to your current circumstances and your long-term plans.  

Real estate has always been about location, location, location. That hasn’t changed. What defines a good location, however, may have changed as features like walkability, proximity to coffee houses, and accessibility to public transportation have become more important to many buyers.

The way buyers access information about potential neighborhoods and homes has also changed. Millennials in particular, who account for 67 percent of today's homebuyers, are used to having a world of data at their fingertips. Unlike their parents, who may have relied on Real Estate Agents to cull through the data and select the homes to be viewed, these infocentric adults are more likely to prefer sorting through the specifics themselves before selecting the homes they want you to show them. This is why having a collection of apps to refer them to is becoming just as important as a fistful of listing sheets.

To help you direct your clients to resources that can refine the search for that one, perfect home in the best neighborhood for each buyer’s lifestyle preferences, we created a list of some of the most useful tools available. All of these apps may be accessed online or downloaded to a mobile device.

Tools for Happier House Hunters

#1 Walk Score®

Many Real Estate Agents have already added scores from this company to their websites due to the importance of what is nearby holds for today’s younger homebuyers.

#2 AroundMe

How close is the nearest Starbucks? This app maps it out, giving potential buyers a sense of their prospective home’s proximity to the places and services they are most likely to want to frequent.

#3 dwellr

Reminiscent of a dating app, dwellr uses U.S. Census Bureau data to match users to areas that are most likely to appeal to their lifestyle preferences and interests.

#4 Homefacts®

This app provides data on specific areas and addresses, including the likelihood for specific natural disasters and environmental risks to the names, proximity, and photos of any offenders in the area.

#5 NeighborhoodScout®

Like other sites offering demographic information, this search engine allows for a deep dive into an area’s composition and historical home appreciation rates and provides links to properties that are currently on the market.

#6 GreatSchools Finder

Although packed with information about an area’s public and private school options, the best part of the site is that it provides access to parent reviews. Being able to read about actual experiences with the schools is highly desirable, especially for younger buyers who have grown up relying on and communicating with others through user reviews.

There is no substitute for the knowledge a Real Estate Agent brings to each transaction. By equipping buyers with the tools they need to confidently make what could be the biggest purchase of their lives, you can easily enhance your ability to bring it all home for them and for you.

When sprucing up your home before a sale, make sure you do not forget about the exterior. It is easy to become preoccupied staging the home's interior and updating key rooms, but failing to think about the curb appeal of your property could cost you. The outside of your home is the first thing people see when they arrive. You only get one chance to make a first impression, which is why a well-maintained exterior can contribute substantially to the value of a home and help it sell faster. 

Even if you are not thinking about selling anytime soon, improving your home's curb appeal can be a good idea. After all, you also have to see the outside of your home every day, and the nicer it looks the more pleased you will be when pulling into your driveway. 

There are many ways to give your home's exterior a fantastic makeover: 

A clean exterior can raise your sale price by $10,000 and $15,000.

1. Clean It 

No one likes to look at dirt and grunge, and it may surprise you to learn that giving the outside of your home a simple clean can make a big difference.

Now, a truly good clean could cost you several hundred dollars if you hire professionals, as you want to make sure every inch of your home's exterior, including the garage doors, is scrubbed and spotless. You can also rent power washers for about $75 per day. This investment can be well worth it. A thoroughly cleaned outside can result in a rise in sale price of between $10,000  and $15,000.1

2. Upgrade the Hardware 

Your mailbox and house numbers provide great opportunities to get creative and give your home's exterior some extra flare. If either of these appear old or in disarray, it could be a turnoff to buyers, so the first thing you should do is at least make sure they're clean and well put together.

Beyond that, you can make them an integral part of your home's exterior design by coordinating their colors with that of the house, adding some flowers around the mailbox or incorporating some other visually appealing decorative technique.

3. Give it a Fresh Coat of Paint 

Giving your home a fresh paint job is costly, but it can make the property very appealing to homebuyers. If you do decide to repaint, it is best to stick with neutral colors. You want your home to stand out in a good way, and painting it an extremely bright color, especially if it strongly contrasts the house's trim, can accentuate its flaws. It is best to use similar colors for the property's trim and body and also to choose colors found in nature, such as a deep red or muted green.2 

4. Add Lighting 

Lighting is not only a fantastic addition for aesthetic reasons, but it can also be appealing for the extra security it provides. It is hard to feel safe walking through a pitch-black front yard at night, and showing homebuyers they won't have to deal with installing their own front lighting when they move in could help increase interest in your property. 

Use low-voltage landscape lighting to brighten up a walkway, or as accent lighting in the trees. Solar fixtures are a good alternative for those who cannot use lights involving wiring outside, though they tend to have a lower brightness.3

5. Update the Front Door 

As with all other elements of your home's exterior, your first task is to make sure the front door is completely clean. Beyond that, consider replacing it with a custom wood door or even painting it a bold color. You may not want your entire house to stand out with a bold paint job, but giving the door something a little stronger than neutral, perhaps a nice red or blue, could provide your home with just the right amount of pizzazz it needs. 

https://youtu.be/2gsPCmofw5A 

6. Maintain the Lawn 

Your lawn should be well cared for, with healthy green grass and no overgrown plants. Adding a garden is also a great idea. If gardening is not your thing, consider creating a container garden by purchasing plants in ready-made containers that can help you create a garden with ease. 

7. Fix Up the Roof 

Roofs that are not maintained well can cause problems, and buyers will notice if your roof does not look like it has been taken care of. Hire a professional to give it a good clean as well as to replace any damaged or missing shingles. In addition, consider replacing or updating your gutters and downspouts. 

The exterior appearance of a home should be a priority, not an afterthought for sellers, and while there are many more ways to increase curb appeal, these seven options are certainly a great place to start. 

Sources 

1HouseLogic
2Time
3Better Homes and Gardens

The summer of 2016 is shaping up to be one of the best seasons for home loans in years. The average interest rate on a 30-year fixed mortgage is at 3.52 percent as of July 7. That's significantly lower than what could be found just a year ago, and among the lowest rates seen since 2013. In a survey of economists, more than half said they expected average rates to continue falling in the days and weeks ahead.

For homeowners currently paying a mortgage, this is terrific news. For prospective borrowers, it may be even better. Even though many expect interest rates to remain at historically low levels for a while, it's impossible to know for sure. Therefore, frugal mortgage borrowers should be aware that time is of the essence.

What's causing low rates?

Anyone paying attention to the news in the first days of July has probably become very familiar with a recently made-up word: Brexit. The U.K.'s unprecedented decision to leave the European Union sent shockwaves throughout the global economy when the results of the vote were announced June 24. Investors and financial institutions the world over reacted negatively to the vote, not just because it was unexpected, but also from sheer uncertainty. No country has ever left the EU since it was created in 1971, and as one of the biggest players in international finance, the implications of Great Britain's move are still not fully known.

After #Brexit, mortgage rates in the U.S. have approached record lows https://t.co/9y3FagAB0H pic.twitter.com/9BNE6EkWO8

— Bloomberg (@business) July 7, 2016

What does this mean for consumers?

Although the stock market took an initial hit from the Brexit decision, most Americans don't need to worry too much about the situation in the short term. In fact, many stand to benefit from the lower interest rates on loans now being seen everywhere.

With the cost of a fixed-rate mortgage now at the lowest level in three years, it makes sense that applications for such products have also risen to their peak in the same timeframe. Much of this is being driven by current homeowners looking to refinance their current mortgage. Indeed, applications for refinancing are now almost double what they were in July 2015.

Clearly, it's in a borrower's best interest to get the best deal possible on their mortgage. But Realtor.com cautions against making big decisions without doing the requisite research. Refinance-seekers should calculate their savings with the up-front refinancing fee in mind. This initial fee can often exceed $2,000.

For those who are in the market for a new home altogether, patience and diligence pays off in the end. A mortgage is a vital financial asset that will stick around for a long time. Although refinancing may be an option down the road, it pays off in the long run to make an informed choice the first time around. By finding a lender you can trust, dealing with one of the most important decisions in life will get a whole lot easier.

VA loans have a number of incredible benefits, including no requirements for down payment or primary mortgage insurance. Before applying for a VA Loan, however, it is vital to confirm your eligibility.

Servicemember VA Home Loan Eligibility

There are a few different ways to be eligible for a VA home loan.

First, you can be a veteran. Depending on the war in which you fought or the time period in which you were on active duty, there are different minimum active-duty service requirements that make you eligible for a VA loan. For example, the  requirement for those who fought in the Vietnam War is 90 total days. If you were active during the period known as post-Vietnam War (from May 8 1975 to September 7, 1980), your minimum active-duty service requirement is 181 continuous days. Check out this chart to determine whether you are eligible based on when and how long you served.

The second way to be eligible for a VA loan is to currently be on active duty. The minimum requirement for current active duty is 90 continuous days.

The third group of eligible borrowers consists of those in the National Guard or Selected Reserve for at least six years who are now retired, were discharged honorably, continue to serve today or are now part of an element of the Ready Reserve (other than the Selected Reserve) or Standby Reserve after honorable service.

Under any of these three eligibility conditions, the military member or veteran cannot have been discharged under dishonorable conditions.1

VA: Gulf War Vets Most Likely To Use VA Home Loan Program https://t.co/4mXa5FQjbd

— Brett Synicky (@BrettSrealtor) May 4, 2016

VA Home Loan Eligibility for Spouses

There are three conditions under which a servicemember's spouse would be eligible for a VA loan without the veteran or servicemember:

1. The servicemember is a prisoner of war or missing in action.
2. The veteran died while in service or from a disability as a result of service, and the spouse has not remarried.
3. The veteran was totally disabled and has died, though the disability was not necessarily the cause of death.

Other Ways to Be Eligible 

It is possible to be eligible for a VA loan if you have served in organizations like the Air Force, Coast Guard Academy, National Oceanic & Atmospheric Administration, the Department of Public Health Services, and more.

Another way to qualify is by having served in an army that was allied with the U.S. during World War II.

Anyone who is eligible for a VA loan must obtain a Certificate of Eligibility to present to lenders.

There is also something known as "restoration of entitlement," which allows those who have sold their home that was purchased with a VA loan or paid the loan off in full to qualify for another one. The entitlement for a loan can also be transferred to another eligible borrower. 

VA loans close up to two day days quicker than traditional loans.

VA Loan Misconceptions

Sellers can be hesitant about accepting an offer involving a VA loan because they believe they take longer to close. In reality, VA loans actually close up to two days quicker than traditional loans. Urgency shouldn't be a reason for a seller to turn down a VA-backed offer.

Another misconception is that VA loans don't offer enough financing for ample affordability in many neighborhoods. There are actually not many neighborhoods for which a VA loan would not be enough.2

In most areas, $417,000 is the VA loan limit, but in higher-cost areas it the limit can increase up to as much as $1,094,625.3

Getting Approved for a VA Loan 

Once you've determined that you're eligible for a VA loan and have obtained a Certificate of Eligibility, you still have to qualify. You will, however, have an easier time qualifying for a VA loan than a conventional loan, as lenders' requirements are more flexible because the loans are guaranteed by the U.S. Department of Veterans Affairs.

To qualify for a VA loan, you must intend to live in the property you want to purchase. In general, the borrower must agree to move into the home within 60 days of closing, but these rules are flexible based on whether the borrower is deployed in a location far away from the property. If so, he or she will be able to move in within 12 months of closing, rather than 60 days. In addition, the servicemember's spouse can satisfy the move-in requirements in his or her place.

You must also verify the property you want is eligible to be financed through a VA loan. Fortunately, there is a wide variety of property types a VA loan can finance, like single-family homes, multi-family homes with up to four units per borrower, townhouses and certain approved condos. 

The final qualification requirements are a solid income, a good credit score and a low debt-to-income ratio. Again, these requirements will be less rigid than for conventional loans and will depend on the lender.4

If you are interested in a VA loan, contact New American Funding. Our Loan Officers will help you gather everything you need to apply. We can make sure you obtain the best possible VA loan based on your current personal and financial situation, and we can even help you find a Real Estate Agent. We will take care of the home appraisal utilizing a VA-assigned appraiser, and we don't have to wait for the VA to review your credit application before approving and closing your loan. 

Contact New American Funding today to make one giant step toward owning your own home. 

Sources 

1U.S. Department of Veterans Affairs
2Chicago Tribune
3Bankrate
4Military.com

The VA loan program was created in 1944 as a way to help veterans and active members of the U.S. military achieve the American Dream of homeownership. As Memorial Day approaches, it's a great time to say thank you to the military veterans or servicemembers in your life by making sure they know about this wonderful opportunity available. After all, these servicemen and women fought for our dreams, and now it's time we help theirs come true. 

A VA loan does not require a down payment or private mortgage insurance.

Main Benefits of a VA Home Loan 

Those who qualify for a VA loan receive a host of benefits that make this line of financing one of the most attractive options out there:

1. A VA loan is offered by private lenders but backed by the U.S. Department of Veterans Affairs. This guarantee makes lenders more willing to approve riskier borrowers, such as those with credit scores that are lower than the ideal range. In addition, the government guarantee often allows the lenders to provide better loan terms, including significantly lower interest rates. 
2. It does not require a down payment. The borrower can receive a loan of up to 100 percent of the home's value. 
3. VA loans are accompanied by an upfront funding fee, but certain borrowers, like those who get disability compensation, don't have to pay it all. Those that do have to pay the fee can wrap it up into the loan rather than pay it as cash at closing. 
4. There are no early-exit fees or prepayment penalties. 
5. It can be used to purchase a wide variety of property types as well as to conduct repairs and renovations. 
6. It can be used to make energy-efficient upgrades.
7. Despite the fact that there is no down payment, borrowers still do not have to pay private mortgage insurance. For a conventional loan, PMI is required for anyone who puts less than 20 percent down. 
8. A VA loan can be refinanced into another VA loan or can help refinance an existing mortgage. 
9. Closing costs tend to be lower than they are for conventional loans.1 

?Additional Benefits Based on Location

There are many states that provide extra advantages for those who finance a home with a VA loan. In Maryland, for example, permanently and totally disabled veterans do not have to pay property taxes and retired service members do not have to pay state income taxes for the first $5,000 of their retirement income.

In Arizona, disabled veterans as well as widows and widowers of veterans receive property tax exemptions. In addition, any compensation received by active-duty service members is not subject to income tax for any month the member is paid while on active duty.2

Be sure to do some research to see what additional benefits your state or county might offer. 

Monthly Mortgage Payments: the Basic Allowance for Housing

If you are an active-duty member who is not living in government housing and has been assigned to permanent duty in one of the 50 states, you will also be entitled to receive the Basic Allowance for Housing. Not only can a BAH be used to make your monthly mortgage payments, but it also can be counted as income. This is important because it can raise your income level to help you qualify for the best loan. 

Types of VA Home Loans

There are four main types of VA Home loans: 

1. Purchase Loan - used to purchase a property 
2. Interest Rate Reduction Refinance Loan - used to refinance one VA loan into another 
3. Native American Direct Loan - used to help eligible Native American veterans either obtain low interest rates on a VA loan to purchase a home or fund renovations of properties on Federal Trust Land
4. Adapted Housing Grants - used to purchase, build or renovate a home to accommodate a veteran's disability3

If you are eligible for a VA home loan, you will find yourself with greater flexibility in loan termsand fees, and you will also experience an increased ease in the ability to qualify for a loan. 

Sources

1The Mortgage Reports
2Chicago Tribune
3U.S. Department of Veterans Affairs 1

A report from the National Association of Realtors has taken a close look at how homebuyers look for their homes and how real estate agents communicate with their clients.

The study found almost half of buyers began the home buying process online. Throughout the entire process, 88 percent used online sources to find information. More than half used an iPhone and more than a quarter found their future home using a mobile app.

A study by Redfin and Survey Monkey also found that 21 percent of people made an offer on a house without seeing it in person. The majority of people also said they were confident that real estate websites would be updated with housing options in a timely manner.

These statistics show that having a website in today's real estate world is important. As the home buying market becomes more populated by millennials, real estate websites and apps are becoming even more relevant.

Building a Good Website

According to Realtor Magazine, there are several key features every good real estate website should have. The most important is a comprehensive IDX search function, which will allow prospective homebuyers to search for properties in the area. Consumers can use the IDX to find listings from the company whose website they are searching, but also from other companies as well.

Offering advanced search options, such as information on school districts or foreclosures, will also be helpful to consumers. Smashing Magazine suggests having this feature located on the left hand side and include a map app, such as Google Maps, to give consumers a better idea of where the home is.

Both Realtor Mag and Smashing Magazine stress the importance of having a clean layout. A website that is cluttered or hard to navigate is one that will be clicked away from. Smashing Magazine suggests using a traditional or classic theme to convey dependability and being well-established.

NAR's report found that the website features people found most helpful were photos, details about the listing, interactive maps, virtual tours and neighborhood information.

Real Estate Agents Are Still Needed

Even though homebuyers have been moving their home searches online, 87 percent of homebuyers still worked with a real estate agent, according to the NAR's report.

"Consumers have the ability to do more home buying research online and be more connected during the home search process than ever before, but research proves they are still seeing the value a Realtor brings to the transaction, from the initial search to well after the closing," NAR President Chris Polychron said in a press release.

The report showed people still have a need for real estate agents. More than half of respondents reported that finding the right property was the hardest part of home buying. The two hardest parts for millennials were paperwork and understanding the home buying process. With the help of a real estate agent, these aspects of home buying are made easier.

According to Forbes, working with a real estate agent makes the buying or selling process much easier. For instance, real estate agents will be the ones to negotiate prices and communicate with other agents and sellers. These parts can be tricky for someone who isn't familiar with the process or who doesn't have the same access real estate agents do. According to the Redfin survey, 62 percent of respondents said they felt their agent had done their best to get a good deal on their home.

Some people believe that, since real estate agents get a commission on a house that is bought or sold, avoiding working with one will save them money. However, chances are, without the real estate agent, a buyer won't price the house correctly and end up overpaying. The seller might save some money by not working with an agent, but the buyer is usually better off working with a professional.

Communication Is Key

Though homebuyers still need real estate agents when shopping for a new home, it's important that agents are accommodating to their clients. In the changing media landscape of today, people have new ways to communicate with each other. This is as true for real estate agents and their clients as it is for anyone else.

The NAR's report found that more than 90 percent of real estate agents use their computers and smartphones daily. Most agents communicate with their clients through emails and text messages. Two-thirds of agents use social media for networking and relationship building. Being available to clients in the way they prefer is important to building trust and a good relationship.

"Realtors constantly strive to find ways to make the home buying and selling process easier for and more accessible to their clients," Polychron explained in a press release. "There is nothing more important than helping people find and land their dream home, and since technology helps Realtors do that, it will continue to be a priority."

In today's technology-driven world, it's important to have an online presence. Real Estate Agents should have websites and social media accounts to connect with current, past and potential clients. However, managing these accounts can be tricky sometimes.

1. Stay Calm

When someone makes a negative comment on your Facebook page, it can be tempting to refute it right away or delete the comment. But this isn't always the best option. In fact, getting defensive and attacking the comment – or the commenter – are some of the worst things you can do.1

2. Say You're Sorry

Instead, begin by saying you're sorry for whatever grievance the client has, even if you have a perfectly reasonable explanation. Even if you didn't call a client back because of a family emergency, it can still come across like you're making excuses. Also, thank them for bringing the problem to your attention.

3. Make it Personal

Agents should also make each response personal.2 Don't use a standard go-to reply for each negative comment. This will make you seem insincere, or like you don't care about the feelings of your clients.

Dealing with negative feedback can be stressful. It's not always clear what the right answer is. But the important thing to do is remember to be respectful to your clients' feelings and always be prompt in responding to criticism.

1 Zillow
2 Homes.com

For the third year in a row, millennials comprise the highest share of homebuyers in the U.S.1 As millennials continue to enter young adulthood and flood the housing market, New American Funding is dedicated to making sure its Loan Officers know exactly how they can best appeal to and work with this very unique generation.

New American Funding is here to serve the needs of its borrowers, and right now, many of those borrowers are millennials. We understand that when it comes to the mortgage loan process, millennials have varying preferences in how they select a lender as well as how they want to communicate with that lender. It is vital that Loan Officers shift their marketing and customer service strategies when working with this tech-savvy, inquisitive generation.

There are many steps Loan Officers can take to make millennials excited about working with them:

1. Educate, Educate, Educate

Millennials are the most educated generation in history. As a whole, they don't like jumping into things they don't understand, especially when they have grown up in a world where any information they seek is just a click away. Millennial homebuyers want to be informed, and Loan Officers who take the time to educate potential borrowers on the mortgage loan process are going to come out on top.

The best way to educate millennials is through online content. Millennials live for their screens, and whenever they have a question about something, they are going to Google it. These homebuyers are likely to become loyal to the lending brands they find online – particularly those that provide helpful guidance through articles, videos and how-tos before they have even become customers. Increase your focus on Search Engine Optimization and other digital marketing techniques so when millennials Google questions about mortgages, your page is the first thing they find.

Once potential customers have been turned into actual customers, make sure to continuously update them on every aspect of the process and walk them through anything they do not understand. Keep them in the know, and they will keep wanting to work with you.

2. Build a Social Media Presence

If you aren't on social media, you're already falling behind. Places like Instagram, Facebook, Twitter, YouTube and Pinterest are where you'll find millennials, who are out there searching for brands that will engage them. The more channels you join, the more customers you will reach. Just make sure you research the best way to leverage each social channel, as each one requires distinct marketing and engagement tactics.

Engagement is the key word here. Social media is not the place to obsessively advertise your products and services. Millennials are turned off by direct advertisements and become more loyal to brands that make them feel like they are part of a conversation. Social media is a place to offer more educational content and spark discussions about various industry-related topics. Loan Officers who establish themselves as engaging thought leaders on social media will appear trustworthy and like they truly care about these homebuyers' needs, not only about getting their business. This marketing technique will attract more millennial customers.

Because millennials came of age during the economic recession and witnessed their parents' immense financial struggles, many are wary of the home buying process and have difficulty trusting Loan Officers.2 These kinds of engagement tactics will encourage millennials to trust you. Transparency and warmth are keys. Millennials want to feel like they are interacting with human beings rather than faceless businesses.

"Loan Officers should give borrowers the option to electronically sign documents."

3. Invest in New Technology

Efficiency is a millennial buzzword. If they can't complete easy loan application tasks online, they may decide to find a lender who will allow them to do so. The more steps millennials can complete online, the happier they will be. Whenever possible, Loan Officers should give borrowers the option to electronically sign documents. Even more, they should be able to access a web portal that allows them to fill out their entire application online. If you want to improve your online services even more, offer online tools that help millennials calculate various costs based on their wants and needs.3

Millennials grew up with the Internet, so in their eyes these kinds of services are not extras. They are simply an expectation.

4. Text Them

Texting may feel unprofessional to someone in an older generation, but it is millennials' preferred method of communication. They will appreciate Loan Officers sending them a quick text when the information they need to provide is not substantial enough to necessitate a phone call. To millennials, texting is actually good customer service.

Millennials are a force in real estate, and at New American Funding, we are prepared to meet their needs.

Sources

1 National Association of Realtors 2016 Home Buyer and Seller Generational Trends Report
2 DataTree
3 Accenture