Patty Arvielo, New American Funding to Host Marketing to Hispennials Educational Series

Latino Focus Events Coming to Phoenix and Tucson, Arizona 

Tustin, CA, April 17, 2017 - New American Funding, a national mortgage banker, presents its Latino Focus event series, The Hispennial Generation: Marketing to the Nuevo Latino, in Phoenix and Tucson, AZ. The events, hosted by New American Funding President Patty Arvielo, will educate attendees on marketing to hispennials, the millennial generation of Hispanics.

“I’m passionate about increasing homeownership in Latino communities, bringing Latino Focus to Arizona is exciting and a great fit for this initiative,” commented Arvielo.

The events will provide opportunities for attendees to learn about needs specific to millennial Hispanic consumers and to hear from guest speakers on topics including:

  • Challenges for hispennial homebuyers
  • Social media and technology
  • Techniques to remain relevant to this group.

In Phoenix, A.Z. Araujo, founder of A.Z. & Associates Real Estate Group, will be speaking about the millennial generation, trends, needs and opportunities.

In Tucson, two prominent figures of the Latino Community will be sharing their insights.  Humberto N. Stevens, managing partner of J. Nelson Company, a corporate development and capital funding firm, will be speaking on the Hispanic market and its economic power. Raul E. Aguirre, President and CEO of REA Media Group will address the cultural nuances of this burgeoning group.

The workshops will be held on April 20, 2017 from 9:00 A.M. -11:00 A.M. at the Renaissance Phoenix Glendale Hotel & Spa, 9495 W Coyotes Blvd, Glendale, AZ 85305 and on April 21, 2017 from 12:00 P.M. -2:00 P.M. at the Casino del Sol, 5655 W. Valencia Road, Tucson, AZ 85757.

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In 2013, New American Funding formed the Latino Focus Committee to develop services that enhance the quality of the lending experience among Hispanic consumers, aiming to enrich the Hispanic community through homeownership.

These events are produced in collaboration with Freddie Mac and Radian.