Latino Focus Committee Wins Silver in 13th Annual Stevie Awards for Women in Business

Tustin, CANew American Funding, a national mortgage banker, announced today that the 13th Stevie® Awards for Women in Business named its Latino Focus Committee the Silver Award winner in the category of “Multicultural Communications or PR Campaign of the Year”. The Stevies received more than 1400 entries from 31 nations and territories for the 2016 Women in Business Awards, which recognize the worldwide accomplishments of women executives, entrepreneurs, and the organizations they run.

Patty Arvielo, President and Co-Founder of New American Funding, established Latino Focus as an in-house group of employees who assemble with a mission of identifying the challenges facing prospective Hispanic homeowners and developing solutions to those issues. Latino Focus received favorable feedback from the Stevies panel with one judge remarking that “Your commitment to excellence is outstanding. Nice Job!”

“It’s a pleasure to see our work applauded,” said Arvielo. “I’m passionate about making the American Dream attainable for everyone and I’m dedicated to empowering the Hispanic community; so the decision came naturally to spearhead a vision that would have a positive influence in both areas. We’re excited to keep moving forward and committed to taking Latino Focus on to new levels of achievement.”

Latino Focus has educated more than 3,000 consumers through educational events, workshops for real estate professionals, and seminars featuring expert-driven panels. Since forming in 2013, the committee has grown to more than 135 participants who have developed several outreach elements, including Spanish educational materials, Spanish radio, and billboard campaigns that are geared toward informing Hispanic consumers about various homeownership opportunities.

Latino Focus, along with other award recipients, were recognized during a live show in New York. This recent award adds to the 12 Stevies New American Funding won in 2016.  The Stevies are the biggest, most-sought-after awards in the world of business.